Validate your qualitative data and dig deeper into the “why” behind your quantitative metrics. Deliver evidence-based customer insights to inform the direction of your product.
8 units · Self-paced · 1 year access · Certificate included
Course Curriculum
1Introduction to User Research
VideoWhen Should I Do User Research?
ReadingCourse Glossary
ActivityActivity: Identifying Assumptions
QuizUnit 1 Quiz
2Preparing Your Research
VideoUser Research Methods
VideoRecruiting & Planning
ActivityActivity: Creating a Research Plan
QuizUnit 2 Quiz
3Evaluative Research
VideoEvaluative Research
ActivityActivity: Creating a Usability Test
QuizUnit 3 Quiz
4Generative Research
VideoEthnography
ActivityActivity: Conducting an Ethnographic Interview
QuizUnit 4 Quiz
5Synthesis and Analysis
ReadingSynthesis and Analysis
ActivityActivity: Making Sense of Qualitative Research
QuizUnit 5 Quiz
6Quantitative Research
VideoSurveys
VideoAnalytics
ActivityActivity: Design a Survey
QuizUnit 6 Quiz
7Deliverables
VideoDeliverables
ActivityActivity: Create Your Own Research Presentation
QuizUnit 7 Quiz
8Putting it All Together
ReadingUser Research Roundup