Learn how to choose the right metrics, avoid the traps that derail teams, and communicate clearly about product health. Covers six distinct metric lenses — from process through to strategic — with hands-on activities for each.
5 units · Self-paced · 1 year access · Certificate included
Course Curriculum
1Introduction to Metrics
VideoWhat are Metrics & Why are They Important?5:07
ActivityActivity: Assess Your Metrics
ReadingCourse Glossary
QuizUnit 1 Quiz
2Understanding Metrics
VideoWhat Makes a Good Metric5:14
ActivityActivity: Run a Metrics Pre-Mortem
VideoSegments & Cohorts3:50
ActivityActivity: Identifying Segments & Cohorts
VideoFrameworks That Use Metrics3:50
ActivityActivity: Mapping Metrics to Frameworks
QuizUnit 2 Quiz
3The Metric Lenses
VideoProcess Metrics
ActivityActivity: Process Metrics
VideoProduct Metrics
ActivityActivity: Product Metrics
VideoQuality Metrics
ActivityActivity: Quality Metrics
VideoCommercial Metrics
ActivityActivity: Commercial Metrics
VideoMarket Metrics
ActivityActivity: Market Metrics
VideoStrategic Metrics
ActivityActivity: Strategic Metrics
QuizUnit 3 Quiz
4Working with Metrics
VideoCommunicating Metrics4:50
ActivityActivity: Communicating Metrics
VideoUsing Metrics With Your Team3:33
ActivityActivity: Metrics Meetings Worksheet
VideoWhere Metrics Fail4:56
ActivityActivity: Finding Mutually Destructive Pairs
QuizUnit 4 Quiz
5Putting It All Together
ReadingMetrics Roundup